Weebles Redesign
As part of PlayMonster’s acquisition of the Playskool portfolio from Hasbro, I led the redesign of Weebles, one of the most iconic brands in the line. The project began with re-envisioning the core character designs to update their visual language while preserving the brand’s recognizable charm. These characters established the foundation for the broader Weebles line, guiding form, scale, and play patterns as development expanded across additional products.

Role: Market research, concept development, CAD development, prototyping, functional refinement, and production support.